Luxaviation Group CITO Pieter Steyn on Why Data Is Key to the AI Journey

At Luxaviation, we believe that AI is only as strong as the data beneath it. In an industry where safety, compliance, and trust are critical, building intelligent systems starts with mastering the basics: clean, structured, and governed data.

There is no shortcut to digital maturity. Before introducing artificial intelligence, we invest in high-quality data pipelines and rigorous governance. From our carbon emissions calculator to aircraft performance tracking, every decision we make is powered by transparent, validated data.

We do not experiment on live systems or rush into hype. Our innovation strategy follows a clear path—first analytics, then insight, and only later AI. This approach is rooted in risk management. With AI, inaccurate data can lead to misleading or even unsafe results. That is why every model we develop is tested, explainable, and backed by robust validation.

For example, our R&D team spent three years collecting and verifying aviation data to launch Wayfinder, our advanced reporting tool. It wasn’t just about building technology. It was about ensuring every figure could be traced and trusted.

True AI in aviation requires readiness, alignment, and responsibility. We have learned hard lessons along the way—but they shaped our discipline. Data is not just a technical asset—it is a strategic one.

At Luxaviation, we build AI on a foundation of governance, ownership, and transparency. Because in our business, being “close enough” is never close enough.